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Tree of Life

Noni Fruit Tree History – the Tree of Life

Known to the ancient Polynesians as the Tree of Life, the Noni fruit tree was spread across the Pacific by the steady East to West Polynesian migrations over thousands of years. Those early Polynesian voyagers and explorers migrated across the Pacific Ocean in their canoes searching for new islands. They always took their most important possessions with them on these voyages, and one of the most prized possessions was seeds of the noni tree. This was their medicine kit, and was planted everywhere they went. The juice from the Noni tree was used for all types of healing and topical applications. Many of the applications are mimicked today by our customers, who continue to be amazed at the versatility of the Tree of Life, Noni juice.

                                                                New sprouts and small Noni trees growing in the Cook IslandsThe nursery in Rarotonga showing new sprouts and 4 week old Noni trees.JPG

Eventually the Noni fruit tree was to be found across whole South Pacific, where it still flourishes today, and is now well known as the Tree of Life to both Polynesian and European consumers! Noni juice from the fruit of this tree was treasured by the Polynesians as a healing tonic, and eventually become better known to the western world around 10 years ago.


Currently, over 1 million people worldwide drink from the Tree of Life. Noni juice from this plant is now being drunk in over 35 countries and the way its reputation is growing, soon most of the civilized world will know if its healing properties.

Noni Tree Smell

In a survival manual given to US soldiers during the Second World War, fruit from the Noni tree was recommended, and listed as being exceptionally nourishing.

To assist the location of these trees, the manual explained an easy way to distinguish the tree was the Noni tree smell. The Noni fruit tree does have a distinctive smell, something like blue cheese, and the fermented juice has an even stronger aroma.


Sometimes the combination of the smell and the taste of the juice is enough to make some people reluctant to take this tonic, but when they overcome this initial reluctance and start to get the real benefits of Noni juice, their enthusiasm soon overcomes their reluctant taste buds.

Wild Noni Fruit Trees

Although much of our fruit still comes from trees growing naturally in the wild, the growing shortage of land has meant some plantations have been planted to conserve space and make the 2 weekly picking much easier.

Noni Fruit Tree Farms

Under the organic banner, these growers are educated on how to farm Noni trees.

Two meetings a month are conducted by the organic Group Manager, and all the latest information from Agriquality is passed on to the members. A scientist from Crop & Food, a New Zealand government department, studied the Noni fruit tree and came up with a planting formula to maximise the production of ripe Noni fruits.

He found the optimum planting of these trees is 5 meters apart, and they should be pruned to a maximum height of 2.5 meters. This layout maximizes the sunlight to each tree and allows for easy picking.

Noni Fruit Tree Harvesting

By 10 months, the Noni fruit tree is ready for harvesting, but only a few fruit are produced at that time. Full production comes in at 2 years, when the trees are two meters high. Because the Noni fruit tree bears fruit all year round, picking is on average every two weeks.